Text message marketing usually relies on the use of short message services or commonly known as SMS in delivering marketing communications directly to consumers. A mobile phone’s reach and popularity has in fact given guarantees that the message is going to be targeted and delivered towards the consumer without going for an expensive branding and printing media communications. The records and the statistics of the more developed nations have revealed that about 80% of the text message marketing content is going to be read by the recipient. This has made the text message to be an efficient marketing tool. Though this is intrusive and could be considered as spam, it still remains that bulk SMS sending firms manages to send message across through a legal fashion and is the reason for them to sell the services to people who are in need of them.
Text message marketing is actually a focused, brief and also well-positioned for one to read while they are on the go. Text message marketing engages service providers who could help in sending bulk message over the network of different telecom providers. There’s in fact a simple technology of doing this and there are also options that you could choose from. Some of the service providers are able to help in providing two-way interactions and there are others who could restrict it to one way. Most of the market campaigns are in fact done with a particular objective in their mind. If the marketing message is generating loyalty, it will be able to help knowing the customer demographics and the profile that the message is being sent and if this is only meant to spread brand awareness, then this could be a one way distributive network communication.
Reputable service providers are able to help in designing a registered shortcode for your company. A benefit that can be obtained from this is that while you are reaching out to your customers, prospects or your targets, they can return or engage back with the sender of the SMS and ask for any information. This will be able to help in identifying customers who are serious. This likewise helps the marketer to measure the success of the marketing campaign.
An automated text message marketing campaign could be personalized and this could be real time and immediate. Service providers also will have the ability to send a message to their customers or targets if they are ever near the store or outlet of the marketer. This is going to make it real and more attractive to the recipient and could convert to a sale for the outlet. Mobile phone technology being partnered with a good short message writing skill can help to reach target audience easily and one that’s in a low cost.